Wednesday, 9 May 2012

Hooray Techtarget.com comes to its senses

I get regular emails from techtarget.com advertising whitepapers from the marketing departments of the likes of Oracle, Dell etc. Most of these I ignore, but occasionally I get some which are of interest and want to read. When I click through the link in the email I'm inevitably faced with a demand to provide either user name/password or to complete a boring questionnaire about my company and my role.

Personally I find this really annoying and usually abandon the research at that point. Techtarget already have this information and they are the ones who sent me the email. What is the need for user Id/password? We are not exactly accessing deep secrets, it is just a damn marketing whitepaper.

At long last this morning when I tried techtarget there was one simple question "Are you still working for the same company?" This time I followed through and read the marketing whitepaper. 

I wonder how many other business men gave up in frustration with Techtarget's previous policy of lazy link management. 

Update 10th May 2012
 Whoops, it looks like I spoke too soon. Just had an email from kmartin@techtarget.com telling me that due to "inactivity" my account with TechTarget has been suspended. A rap on the knuckles or what?
 

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